Sutherland Sharks Unveil New Brand
Today, we’re proud to unveil a refreshed name and identity for our great club—a bold new look that honours our history while paving the way for an exciting future.
The Sharks FC logo has been refreshed with a cleaner, more modern look while staying true to our identity. Subtle updates make the shark emblem sharper and more dynamic, with the addition of our founding date of ‘1930’ recognising our long, proud history. Our colour palette remains bold, drawing inspiration from the ocean and our coastal roots, while the updated typography brings a fresh, contemporary feel that reflects the club’s energy and ambition.
We wanted a brand that mirrored our belief that football is more than a game; it’s a way to shape individuals, instil values and build connections within the community.
We’ve also focused on capturing real moments in our photography—celebrating teamwork, camaraderie, and the passion for the game.
Rolling out soon
The new Sharks FC brand will be rolling out across all our assets in the coming weeks, from our kits and building signage to digital platforms and community engagement. For more details and image head to our dedicated brand page.
A huge thank you to everyone who played a part in bringing this new chapter to life—we can’t wait to share it with you.